Monday 13 February 2012

Representation

Because the brief states I can choose my own fictitious company/brand/organisation to represent and make a logo for them. 




I think this can work towards my advantage and am choosing to make a logo for a  tyre company that specialise in car tyres. There are many reasons why I am choosing a fictitious tyre company to represent, mainly because:


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1) I have looked through many national and local tyre companies, and after looking at some of their logos I can't seem to figure whether the logo has anything to do with car tyres.


2) I also haven't seen many tyres within a tyre logo company, and thought I could make a combination mark and have at least one tyre company that have at least a tyre in their logo to convey more meaning about the company to show what they do and what they are about.




Here are some non-fictitious tyre company logos, which I think look very dull, un-appealing and unfit to be tyre company logos, just by looking at the design, the choice of colours and logo type:









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