Choosing Logo Type

There are many different logos out there that convey different meanings and show a sense of creative artistic flair to brand and identify its form of representation. I have looked through many logo types, and considered many different logo types for my project, here are some I've been considering to use for my project:


Brandmark:


Where the design/symbol represents the organisation in a simple but effective manner.

Wordmark:


This is where the design is a unique font designed to spell out the organisation, often used to shown sophistication of a company.

Lettermark: This is where the lettermark has the company name written out, very creative and exclusive typography, just has symbols representing the company through the means of the companies first letters.

Combination Mark: The combination mark has both words and the symbol within the logo, it is often used to show a strong combination of the company and demonstrates that many can recognise just the symbol without the use of text.

Here are some of the main logo types I have been considering in great detail, I am aware that there are many other logo types to choose from but I decided to choose a logo type that is a lot more common and something that maybe easy to recognise and easy to print and copy