Live Brief!

Okay I have been given a proper Live Brief, by a cousin who has already started a clothes line but still needs a new logo or A logo, apparently its been on the to-do list for a while now, and so I took the initiative to help and offer my skills to make the final design.

Organisation:

Name: Dilkash

Business: Asian Bridal Clothing Line

Style: Elegant, Bubbly, Feminine

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So because its been on the to-do list for a long time the owner already has an idea of what she wants for a logo and what colours she wanted. 

• Colours, It was difficult but I got her to understand the concept of using just two colours so it helps me and doesn't overcomplicate her logo and she wants  very bubbly feminine colours, when asked she said pink/blue/cyan.

• Target Audience, when asked she obviously gave me the answer I already knew "for women" but I asked to be more specific we started going somewhere So from her experience its young (middle east/west) asian women. Its a cultural thing that asian women get married at a young age from around 19-25, and asian weddings follow a sort of theme to be bright and to have various traditional colours. So target audience is young asian women. 

• Brand Values, when I asked her to think about her business the type of clothes with all the different colours and the style she aims for, I asked her to describe her business to me in 3 words that identify her brand values.

Values: Young, Bubbly and Elegant

• Design, Surprisingly enough she wants her logo to be kept very simple and just stunning just have the word "Dilkash" in a fancy font inside a box. She was very specific because she wants the wedding look of it being simple so it meets a logo for a wedding. So I thought Id try it and see if I can elaborate on it to follow the conventions of the brand values.

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To be honest:

I thought it would be a very easy brief following the conventions of a wedding may mean the use of elegant colours such as cream, gold silver or even white, with a very elegant design but this brief seems to be some sort of a challenge to stay simple but yet not so simple and also bubbly. Nothings impossible I like to meet challenges and see where they take me.

RE-TRY!!

After receiving some honest feedback yesterday about my logo I decided to start again and create a new logo possibly with a different concept for Project 2.


Feedback suggested that my logo was a bit confusing as it didn't portray the initial idea, the colour scheme was wrong along with the wrong shades and there is another Continental Tyres that have already set standards with a logo and it may seem difficult to try a use a different style when the first image when someone says "continental tyres" is of the original. 




Soooooo.. Based on this feedback I will try my best to create another logo with a good selection of colours (2 colours). Something quite simple, effective and original as it should be easy to understand. 


I look forward for attempt 2

Final Image for Submission

Here is another final image I will be submitting, I think it makes a really good contrast with the trees and and has a lot going on in terms of the street and its identity, as there are many dilemmas within this particular scene you could develop. I think the colour is absolutely amazing and shows itself to be a very unique image.

Final Images I will Submit

I especially like this photo because it shows the streets of blackburn to be very distinguished and classic. I think contrasts well with the sky full of various and light healthy colours in comparison with the streets and surface where there isn't as much light, and sort of gives a sense of a false imprisonment 

Advantages/Disadvantages

Time to critically evaluate my logo and it does seem like a good logo however if I was to change something it could be the font to have slightly more bold and masculine to identify it as a organisation to ave it more bold and great, apart from this the only thing I would change would be the colour blue and maybe make it a little more lighter so it doesn't bland as much with the black and so you can make out what it looks like and slightly more clear. But I do I believe I have achieved what I set out to do and have the right brand values to define and explain my logo. 


I am confident in thinking this logo shares the same brand values of having:


Quality- with the use of smart images and Quality control (simply by the nice shade of both colours mixing well together) 


Being Advanced- with logo type and the latest font 


and showing its Reliable- with conservative colour and sunshine mixed together

Other Tyre Logos with Same Attributes

After completing my final design I ave noticed many other other logo designs that follow similar conventions to y logo but are still very much different from my logo. For instance: if we look at Michelin 

Michelin also specialises in tyres and has a very similar colour scheme to me, however hasn't really adapted the idea of using much of the yellow into the logo, however the colour scheme fits really well into the logo. This like mine is a double combination logo it consists of an image swell as the word. However this logo has kept an identity of the Michelin man with the Michelin photo where as mine identifies Tyres as a new concept for anyone who actually doesn't know who it belongs to. In this case I think my logo would be a better logo because it has a tyre to convey what its for and has the word "tyres" in it to hit the consumer and make them automatically realise that this has relations to a tyre organisation/brand.

I also noticed Kwik Fit using a similar colour scheme to me, or myself using a similar colour scheme and logo design to kwik fit, it is a really strong and good logo design due to the fact that it is slightly in italics and therefore speeds showing it really is quick to fit however it shares the same problem that the Michelin logo has there is no identity of a tyre or much to do with a tyre because kwik fit is national foreigners wouldn't be able to identify kwik fit as easily as they would be able to identify Continental Tyres or work out the fact that this is somewhat of a car place with car parts and must be car traders. This is the reason why I am putting my logo ahead of everyone else and comparing it to others.

Continental Tyres 2

After doing a little research I have come known that there are also another company called Continental Tyres. Its just something I typed in Google. It was a huge relief to find that it had nothing to do with or looked anything like the Continental Tyres I was trying to Portray. 

Here is the Continental Tyre logo, this is a very different unusual logo in compared to mine, this has a horse which shows and indicates the age of the company back when people used to use horses for means of transport, with unusual colours if you look at my logo:

Today's modern Continental Tyres you see a sudden change in style with a very different colour scheme, graphics and new sense of style which determines this goo to be more stronger, Advanced, Reliable and have the necessary quality.